The latest case of a company going online to elicit ideas from consumers will begin tomorrow, Friday, when Lay’s announces a contest to pay a customer $1 million for the best new flavor idea for potato chips. Marketers call this “crowd sourcing.” Companies advertising on the Super Bowl have asked consumers to propose ideas for advertisements, Samuel Adams has solicited beer flavors, and McDonald’s has asked overseas consumers to propose hamburger recipes. Lay’s has also conducted crowd sourcing contests overseas—contests that resulted in Caesar salad-flavored potato chips in Australia, sausage-flavored chips in Poland, and shrimp-flavored chips in Egypt. The winner of Lay’s upcoming contest will be decided by a vote conducted on Facebook.

Normally I don’t play these types of games, but for a $1 million payday, why not? So, here goes. As a person of Irish descent, I would like to suggest potato chips flavored like potatoes. However, someone might think I’m being sarcastic. So here are three of my next best ideas…. Follow this link – Potato Chips